For consumers, more convenience could eventually come at a higher cost.
“Retailers have always used door-buster prices to get people in the stores so they can buy more,” Sakraida said.
While grocery stores may juice the discounts on some items, they will keep prices steady on others in an attempt to maintain their razor-thin margins. “Don’t be blinded by aggressive promotions and pay attention to your overall spending,” Sakraida said.
In the future, if a drone carrying your favorite caramel and sea salt gelato is only one click away, how many more pints will you buy?
“Nothing is more impulsive than food and beverage,” Shelton said. “Ideally you want to avoid buying groceries out of impulse.”